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at the moment I'm on my way to Paris for the LeWeb conference... but after i get back to Silicon Valley, almost immediately i'm headed off to Japan for a family visit and to hang out with some friends in Tokyo.
i'll be in Japan from 12/16 thru 01/08, and on Friday 12/19 i'm speaking at an event i'm putting together with Andrew Shuttleworth and his friends who run the Tokyo 2.0 meetup. I'm doing an afternoon presentation on Startup Metrics called:
Silicon Valley 2.0: The Startup Metrics Revolution
Some of the material is similar to my Startup Metrics for Pirates presentation i've given previously at Startonomics and Web 2.0 Expo, but we'll also add a few new twists. Here's a brief description (i'll update as we have more details):
Silicon
Valley is re-booting... again. As the rest of the US economy gets
turned upside-down, startups in silicon valley are getting used to a
lot less capital, and a lot more numbers. The "Web 2.0"
startup
model has matured, and internet startups are now
applying a more scientific & metrics-oriented approach to their
business, and a more cash-conscious approach to funding &
operations. The best startups now build products on a budget of
less than
$1M (some for under $100K), and use startup dashboards &
web analytics tools to measure user behavior, product usage, feature
conversion, and marketing effectiveness. They also use rapid
development, fast iteration cycles, and a/b / multivariate testing
tools to optimize product features & marketing programs.
If
you are a startup entrepreneur, developer, investor, or technology
business executive, this 3-hour lecture & workshop will show you
how to put together your own business metrics framework for your
startup or company. The workshop will focus primarily on how to use a simple 5-step model for startup metrics
(Acquisition, Activation, Retention, Referral, Revenue) to make better
product & marketing decisions. We'll show you how
the model works, how to apply it to your business, and we'll do live
"Startup Makeover" reviews for 5-10 companies. Examples
& variations on the model will be explored for several types of
startups, and we'll cover the following topics: creating a basic user
conversion dashboard, defining your company & product keyword
vocabulary, selecting
& evaluating marketing channels, testing & optimizing landing
pages,
setting up simple email strategies for user retention, and designing a
business model that will attract investors.
to see more of what you'll get, here is the latest version of my Startup Metrics presentation (from Startonomics SF, Oct 2008):
hope you'll join us for a fun session in Tokyo!
NOTE: for Silicon Valley geeks who would like to tag along and visit Tokyo, we're gathering a small group of geeks to head over for about a week (altho i'm staying thru New Year's). If you'd like to join us, twitter or email me for info. I'll be flying over on Tue 12/16 out of SFO on a JAL flight at noon, along with a few friends. Come visit Tokyo & meet some Japanese entrepreneurs!
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