Great post Dave. On a somewhat related note, in a longer pitch its always very tempting to describe a product in terms of features rather than use cases.
describing via features: Our product has feature X that lets you do Y.
describing via use cases: Hey, we all like doing Y but haven't been able to do it properly so far. So we have feature X.
As engineers there is always the bias towards talking about what we've built or the solution rather than the motivating need.
Oh no, blue helmet!
Surely it should be gold???
Posted by: The Dude | Thursday, September 10, 2009 at 03:51 PM
yup - and that dude is serious - look at his eyes.
Posted by: Andy | Wednesday, September 09, 2009 at 09:16 AM
Sorry for the misplaced comment. That was for 'Your solution is not my problem'
Posted by: Jonathan Siddharth | Tuesday, August 11, 2009 at 03:58 PM
Great post Dave. On a somewhat related note, in a longer pitch its always very tempting to describe a product in terms of features rather than use cases.
describing via features: Our product has feature X that lets you do Y.
describing via use cases: Hey, we all like doing Y but haven't been able to do it properly so far. So we have feature X.
As engineers there is always the bias towards talking about what we've built or the solution rather than the motivating need.
Posted by: Jonathan Siddharth | Tuesday, August 11, 2009 at 03:54 PM
Holy crap. That is hot like melted butter.
Posted by: Patrick Moran | Sunday, August 02, 2009 at 09:08 PM