Using Facebook / Social Platforms + NewsFeeds + Apps + Facebook Connect to Drive Content & Commerce

This past summer, I did a presentation called "Facebook Big Pimping" for some entertainment execs down in LA.  The presentation was about using Facebook, social networking platforms, news feeds, & apps to drive content distribution & commercial transactions.  It was fairly basic & high-level, but it was useful to help explain how Facebook works to create ambient findability / awareness / discovery. I also make some speculative guesses about how Facebook Connect might be used to help enable "social commerce", depending on if/when Facebook rolls out a payment system (theirs or others). 

Just this morning, i reviewed the same presentation with some people from AARP (via remote online videoconference using TokBox & SlideShare).  My friend & former Facebook App class co-teacher at Stanford BJ Fogg was running a small conference for tech (& non-tech) folks at AARP to educate them about using online tools, social networks, internet video, mobile devices, etc.  BJ asked me to speak about how to use Facebook, newsfeed, people-tagging, and other social networking actions & behaviors to enable online communication -- in this context, as it might apply to the AARP audience in either senior-to-senior or family-based communication (parent-child, and grandparent-grandchild). 

As a parent of a 3.5-yr old boy + almost 2-yr old girl; with grandparents who live 6,000 miles away (Tokyo) or 2,500 miles away (East Coast); this is something i've been doing a lot over the past year or two.  We use Skype video to chat with grandparents, share photos & video using Flickr, YouTube, and Facebook, and my mom follows (stalks? ;) me on Facebook, on my blog, and on twitter to see what i (or really, her grandkids) might be doing.  it's really pretty amazing, and i can't imagine how different our kids would experience their grandparents without that communication.

anyway, here's the presentation (i posted it a few months back as well... plagiarizing myself again, again).

Facebook Big Pimping: Using Social Networks & Platforms to Drive Content & App Distribution

View SlideShare presentation or Upload your own. (tags: social network distribution)

also, the last slide has links to some previous posts i've done on Facebook & related topics, and a few links to other people who do some great writing on social networks & platforms. (btw, i had previously guessed Facebook Payments might be released this year; that now seems rather incorrect and not sure if we'll see anything there for awhile yet... maybe mid-2009 perhaps; who knows?)

Comments

[Dave Ambrose]

Well done Dave.

I also enjoyed your tweet from yesterday that hits right on the head for me: http://twitter.com/davemc500hats/status/1036380598

I'll send you an email about something you may find interesting.

[Justin Smith]

Great deck, Dave! as always :)