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Tuesday, September 16, 2008


dave mcclure

thanks christian... i probably agree with your assessments there.

1) re: email "external list / partner marketing" is a source of traffic & could be a channel / campaign. separately, a "house list" is probably a channel for retention.

2) "viral" as a channel does likely involve quite a bit of product planning & resource investment... so product investment may be more like "medium", however the *marketing* resource allocation is relatively low. still, point taken.

appreciate the feedback.


Hi Dave,
i think it makes sense to split email into two: house list and external lists/ partner marketing. And putting viral under low effort/high impact is slightly misleading because if your product isn't designed that way, you'll have a hard time getting any viral.

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