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Wednesday, January 02, 2008


Sean Tierney

Dave, on the "viral monetization" idea- MacHeist did a genius promo last holiday season where they sold a suite of various mac software and the subscription unlocked progressively more apps as more people bought into it. They donated some portion of the proceeds to charity and people convinced friends to purchase because it would ultimately unlock the higher tier items for everyone like Textmate (which it ultimately did- i think we figured they did like 250k in sales from that one promo).

this idea reminded me a lot of the Mercata site from back in the day where (through the power of group buying) people would commit at a certain price and the final price would inevitably be lower.


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