Google's "Search 3.0" Revolution? (Universal Search -> Vertical Search)

  Google's "Search 3.0" Revolution? 
(Universal Search -> Vertical Search) 
  Originally uploaded by davemc500hats

Love this picture from Danny Sullivan's recent Search Engine Land article Search 3.0: The Blended & Vertical Search Revolution

Other interesting discussion here is whether Google chooses to surface any other verticals that are non-Google properties (ex: Simply Hired, Spock, LinkedIn, Yelp, etc)...

Seems like Google is willing to provide traffic to other selected verticals (via Google One Box), but i'm not clear on whether they're only doing that for cash, for relevancy, or some combination of the two... anyone know the story there?

i seem to remember someone saying that if you registered your data / search results with Google Base, that you would then show up in One Box results (see example travel search One Box results here), but i'm kinda fuzzy on that story.

(search geeks, tell me what up there...)

Comments

[Vanessa Fox]

hi Dave,

oneboxes aren't paid, so all the placement is based on Google trying to provide the most relevant result to get the searcher to their answer as quickly as possible.

you're right about Google Base -- certain queries (such as recipes and real estate) trigger a Base onebox with filters that then lead to content people have uploaded to Base.