Jeremy Liew of Lightspeed came in a few weeks back and gave a great presentation to our Facebook class at Stanford. It was a good summary of basic business models & ad revenue opportunities for Facebook Apps, using a few assumptions on size of company (individual, small group of 10, larger startup), audience demographic (broad reach, targeted, category vertical), % active users (5%), & pg views/visit (3).
His related post on this subject is here... thanks jeremy :)
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