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Friday, August 11, 2006


hans gieskes

Hi Dave,

You make some very valid points. Having been a publisher for the last 30 years, I've ofted berated my peers by saying "if you worry about the www screwing up your sweet business model - IT WILL!" More and more "old media" companies who did get this and the other ones which have survived by inertia are begining to succesfully leverage on the web what they have built for decades: brands. 99% of new 2.0 something players never get decades to build a brand on the fickle www, where one is only one click away from a competitor.

The real value of content gets established by the context in which the user finds it or uses it.

The only reason which could restrict "old school" media companies from seizing the opportunity is that most are public companies or private equity owned, which means much short term proft goal thinking. Sometimes on the www you have to think really long term, e.g. 18 months or so...

Robert Young

Hey, it's been 10 days... when's part deux coming?? Eager for the follow-up... and hoping for some great insight!

BTW, thanks for commenting on my Jobs/YouTube piece today.


Great Post! About as succinct as I have ever seen "2.0" put.

Richard MacManus

I'm on the edge of my seat! Excellent post, can't wait for Part 2.

Congrats on the GigaOm gig.

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