at the moment I'm on my way to Paris for the LeWeb conference... but after i get back to Silicon Valley, almost immediately i'm headed off to Japan for a family visit and to hang out with some friends in Tokyo.
i'll be in Japan from 12/16 thru 01/08, and on Friday 12/19 i'm speaking at an event i'm putting together with Andrew Shuttleworth and his friends who run the Tokyo 2.0 meetup. I'm doing an afternoon presentation on Startup Metrics called:
Some of the material is similar to my Startup Metrics for Pirates presentation i've given previously at Startonomics and Web 2.0 Expo, but we'll also add a few new twists. Here's a brief description (i'll update as we have more details):
SiliconValley is re-booting... again. As the rest of the US economy gets
turned upside-down, startups in siliconvalley are getting used to a
lot less capital, and a lot more numbers. The "Web 2.0"
model has matured, and internet startups are now
applying a more scientific & metrics-oriented approach to their
business, and a more cash-conscious approach to funding &
operations. The best startups now build products on a budget of
$1M (some for under $100K), and use startup dashboards &
web analytics tools to measure user behavior, product usage, feature
conversion, and marketing effectiveness. They also use rapid
development, fast iteration cycles, and a/b / multivariate testing
tools to optimize product features & marketing programs.
you are a startup entrepreneur, developer, investor, or technology
business executive, this 3-hour lecture & workshop will show you
how to put together your own business metrics framework for your
startup or company. The workshop will focus primarily on how to use a simple 5-step model for startup metrics
(Acquisition, Activation, Retention, Referral, Revenue) to make better
product & marketing decisions. We'll show you how
the model works, how to apply it to your business, and we'll do live
"Startup Makeover" reviews for 5-10 companies. Examples
& variations on the model will be explored for several types of
startups, and we'll cover the following topics: creating a basic user
conversion dashboard, defining your company & product keyword
& evaluating marketing channels, testing & optimizing landing
setting up simple email strategies for user retention, and designing a
business model that will attract investors.
to see more of what you'll get, here is the latest version of my Startup Metrics presentation (from Startonomics SF, Oct 2008):
NOTE: for Silicon Valley geeks who would like to tag along and visit Tokyo, we're gathering a small group of geeks to head over for about a week (altho i'm staying thru New Year's). If you'd like to join us, twitter or email me for info. I'll be flying over on Tue 12/16 out of SFO on a JAL flight at noon, along with a few friends. Come visit Tokyo & meet some Japanese entrepreneurs!
This past summer, I did a presentation called "Facebook Big Pimping" for some entertainment execs down in LA. The presentation was about using Facebook, social networking platforms, news feeds, & apps to drive content distribution & commercial transactions. It was fairly basic & high-level, but it was useful to help explain how Facebook works to create ambientfindability / awareness / discovery. I also make some speculative guesses about how Facebook Connect might be used to help enable "social commerce", depending on if/when Facebook rolls out a payment system (theirs or others).
Just this morning, i reviewed the same presentation with some people from AARP (via remote online videoconference using TokBox & SlideShare). My friend & former Facebook App class co-teacher at Stanford BJ Fogg was running a small conference for tech (& non-tech) folks at AARP to educate them about using online tools, social networks, internet video, mobile devices, etc. BJ asked me to speak about how to use Facebook, newsfeed, people-tagging, and other social networking actions & behaviors to enable online communication -- in this context, as it might apply to the AARP audience in either senior-to-senior or family-based communication (parent-child, and grandparent-grandchild).
As a parent of a 3.5-yr old boy + almost 2-yr old girl; with grandparents who live 6,000 miles away (Tokyo) or 2,500 miles away (East Coast); this is something i've been doing a lot over the past year or two. We use Skype video to chat with grandparents, share photos & video using Flickr, YouTube, and Facebook, and my mom follows (stalks? ;) me on Facebook, on my blog, and on twitter to see what i (or really, her grandkids) might be doing. it's really pretty amazing, and i can't imagine how different our kids would experience their grandparents without that communication.
anyway, here's the presentation (i posted it a few months back as well... plagiarizing myself again, again).
also, the last slide has links to some previous posts i've done on Facebook & related topics, and a few links to other people who do some great writing on social networks & platforms. (btw, i had previously guessed Facebook Payments might be released this
year; that now seems rather incorrect and not sure if we'll see
anything there for awhile yet... maybe mid-2009 perhaps; who knows?)