Startup Metrics Revolution: Tokyo, Japan (Fri 12/19)

at the moment I'm on my way to Paris for the LeWeb conference... but after i get back to Silicon Valley, almost immediately i'm headed off to Japan for a family visit and to hang out with some friends in Tokyo.

i'll be in Japan from 12/16 thru 01/08, and on Friday 12/19 i'm speaking at an event i'm putting together with Andrew Shuttleworth and his friends who run the Tokyo 2.0 meetup.  I'm doing an afternoon presentation on Startup Metrics called:

Silicon Valley 2.0: The Startup Metrics Revolution

Some of the material is similar to my Startup Metrics for Pirates presentation i've given previously at Startonomics and Web 2.0 Expo, but we'll also add a few new twists. Here's a brief description (i'll update as we have more details):

Silicon Valley is re-booting... again.  As the rest of the US economy gets turned upside-down, startups in silicon valley are getting used to a lot less capital, and a lot more numbers.  The "Web 2.0" startup model has matured, and internet startups are now applying a more scientific & metrics-oriented approach to their business, and a more cash-conscious approach to funding & operations.  The best startups now build products on a budget of less than $1M (some for under $100K), and use startup dashboards & web analytics tools to measure user behavior, product usage, feature conversion, and marketing effectiveness.  They also use rapid development, fast iteration cycles, and a/b / multivariate testing tools to optimize product features & marketing programs.

If you are a startup entrepreneur, developer, investor, or technology business executive, this 3-hour lecture & workshop will show you how to put together your own business metrics framework for your startup or company. The workshop will focus primarily on how to use a simple 5-step model for startup metrics (Acquisition, Activation, Retention, Referral, Revenue) to make better product & marketing decisions. We'll show you how the model works, how to apply it to your business, and we'll do live "Startup Makeover" reviews for 5-10 companies. Examples & variations on the model will be explored for several types of startups, and we'll cover the following topics: creating a basic user conversion dashboard, defining your company & product keyword vocabulary, selecting & evaluating marketing channels, testing & optimizing landing pages, setting up simple email strategies for user retention, and designing a business model that will attract investors.

to see more of what you'll get, here is the latest version of my Startup Metrics presentation (from Startonomics SF, Oct 2008):

Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)

View SlideShare presentation or Upload your own. (tags: aarrr metrics)

hope you'll join us for a fun session in Tokyo!

NOTE: for Silicon Valley geeks who would like to tag along and visit Tokyo, we're gathering a small group of geeks to head over for about a week (altho i'm staying thru New Year's).  If you'd like to join us, twitter or email me for info.  I'll be flying over on Tue 12/16 out of SFO on a JAL flight at noon, along with a few friends.  Come visit Tokyo & meet some Japanese entrepreneurs!