What is Design all about? See Slide 37 for the Horrible Truth... holy crap.

wow.  gotta say, this guy has balls... as in cojones the size of cantaloupes.

Dave Cortright, if i'm fighting a guerrilla war and need a design done that will kill El Presidente, you are my man.

best slide i've ever seen to get a point across... bar none.

a great vision is:

1. focused on people
2. defined by outcomes they want
3. ordered in a stack-ranked list

- Dave Cortright

Comments

[Buzzlair]

ill go for slide 21 for horrible.

[Jackson Gates]

@buzzlair

Do you mean you think the WebVan design is horrible or you think slide 21 is horrible?

I think Cortwright is trying to give an example of a well designed web application that doesn't address the right problem. WebVan might not be the best example because the vision seems to have played out (e.g., FreshDirect.com and Safeway.com). I think Louis Borders would tell you that his vision was spot on and it was the rapid expansion and subsequent destruction of the capital markets.

Nevertheless, I think Cortright's point is very valid and the Segway is a great example. Define the problem and then design the product. Segway's are dope but they don't really solve any of my problems. That said, if I did get one, I'd make sure it had spinners.
http://www.dodoskido.com/archives/001739-segway-with-spinners-on-ebay.html

[sabat]

Slide 37 is seriously the most f**ked thing I've seen in years. I mean I just threw up a little in my mouth. That kind of sick.

[Jeff Widman]

Slide 5-8 was a neat idea of word-art that incorporated meaning, not just prettyness.