Master of 500 Hats: Startup Metrics: Example Marketing Channels

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Tuesday, September 16, 2008

Startup Metrics: Example Marketing Channels

Startup Metrics: Example Marketing Channels
Originally uploaded by davemc500hats

This probably needs to be simplified more... republishing it now just to get some feedback before i present at SeedCamp.com

U like? U hate? what parts?

feed me in the comments.

Posted by Dave on Tuesday, September 16, 2008 at 10:24 AM in Conferences & Events, Geeks, Tech, Startups, Marvelous Marketing, Metrics & Measurement | Permalink

Technorati Tags: marketing, seedcamp, startup metrics

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Comments

Hi Dave,
i think it makes sense to split email into two: house list and external lists/ partner marketing. And putting viral under low effort/high impact is slightly misleading because if your product isn't designed that way, you'll have a hard time getting any viral.

Posted by: Christian | Tuesday, September 16, 2008 at 12:30 PM

thanks christian... i probably agree with your assessments there.

1) re: email "external list / partner marketing" is a source of traffic & could be a channel / campaign. separately, a "house list" is probably a channel for retention.

2) "viral" as a channel does likely involve quite a bit of product planning & resource investment... so product investment may be more like "medium", however the *marketing* resource allocation is relatively low. still, point taken.

appreciate the feedback.

Posted by: dave mcclure | Tuesday, September 16, 2008 at 02:33 PM

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