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This probably needs to be simplified more... republishing it now just to get some feedback before i present at SeedCamp.com
U like? U hate? what parts?
feed me in the comments.
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Tuesday, September 16, 2008
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Hi Dave,
i think it makes sense to split email into two: house list and external lists/ partner marketing. And putting viral under low effort/high impact is slightly misleading because if your product isn't designed that way, you'll have a hard time getting any viral.
Posted by: Christian | Tuesday, September 16, 2008 at 12:30 PM
thanks christian... i probably agree with your assessments there.
1) re: email "external list / partner marketing" is a source of traffic & could be a channel / campaign. separately, a "house list" is probably a channel for retention.
2) "viral" as a channel does likely involve quite a bit of product planning & resource investment... so product investment may be more like "medium", however the *marketing* resource allocation is relatively low. still, point taken.
appreciate the feedback.
Posted by: dave mcclure | Tuesday, September 16, 2008 at 02:33 PM