Iron Mike Tells Stan Lee to Fuck Off... Marvel Lawyers either Stupid or Brilliant. (or Mike = Super Genius)

Un. Be. lievable.

Act I: "Iron Mike" Arrington rents out SF Metreon AMC Theater for private TechCrunch screening of Iron Man for ~500-600 geek / comic fanboys, subsidizes costs so it's only $1 for the Tony Stark faithful to attend (fyi, TC works with AMC & Paramount to buy the tickets legit, so all on the up & up).

Act II: yours truly & others buy up tickets in a matter of hours. w00t ^2!  'nuff said.

Act III: the suits get wind of it, Marvel attorneys -- as in "it's a marvel you're actually an attorney" -- send Iron Mike a Cease & Desist letter.  Mike and the rest of us can't believe how fucking stupid these idiots are.  he checks with AMC/Metreon, and they're standing firm behind Techcrunch (for the moment, anyway).  as of now, the show is still going on.

Act IV: waiting for tomorrow to see WTF happens here... i'm double-booked anyway, but i wouldn't miss this comicbook geekfest shitstorm for all the rice in china.

Iron Man Exclusive Trailer

interpretation #1 via Occam's Razor: these guys are incredibly stupid, and just crapped the bed all over the best possible fan marketing you can get -- that is, user-generated buzz @ full retail markup (albeit subsidized by TechCrunch, but box office still gets paid regardless).  now awaiting most negative fanboy reaction if they continue to send in the clowns (= attorneys).  death by a thousand paper cuts / long tail blog posts awaits ye, Stan Lee!

interpretation #2 via Conspiracy Theory A: these guys are incredibly smart, and are stirring up shit with Arrington knowing full well they'll get massive geekster backlash, which will create even MORE fan buzz / press awareness, which will drive even more sales.  sounds like a truly ingenious & great negative-spin-equals-positive-ROI PR story, but i just don't buy Teh Sharks in Teh Suits are that smart.  if so, then i'm really impressed.  we have all been played, and i mean like a friggin' Stradivarius by Itzhak Perlman.

interpretation #3 via Conspiracy Theory B: the double conspiracy -- a riddle, wrapped in a mystery,  inside an enigma -- this entire charade is being manufactured by Arrington to drive even more attention to TechCrunch.  let's see here: find geek movie, discover legal loophole, rent out movie theater, let slip to Marvel attorneys there's some unauthorized use of movie & see if they take the bait... BINGO! dem Sharks, dey Bite!  now wait for C&D, re-publish on TC as soon as it's received,  and BLAMMO! 

instant BitchMeme-bait.  absolute genius. 

& in this case i DO think Mike could be this smart... still, sounds a bit complicated even for Mr. Arrington. 

but then again: is he Iron Mike, or Mike Hulk?

don't make Mike angry.  you wouldn't like him when he's angry. 

TechCrunch SMASH!

Comments

[Jeremy Toeman]

This is honestly the best post on this entire thread. Well done Dave - the comic book references are priceless.

Maybe someone needs to tell Marvel's lawyers that with great power comes... ah nevermind.

[Simon]

That was a pleasure to read!