Startup Metrics & Business Models for [Scottish] Pirates (AARRR v1.3)

So i've given my standard talk & slides on Startup Metrics for Pirates a few times while here in Scotland at the University of Edinburgh, and i've added a few new wrinkles around business models & marketing plans.

Here's the latest rev, which i'm calling v1.3:

Startup Metrics & Business Models for [Scottish] Pirates

| View | Upload your own

(as usual, i'm always open to feedback -- if your comments are slide-specific, please click thru & leave feedback on Slideshare.net directly on the slide)

Here's the slide on example marketing channels.  It's a bit rough, and the general description of everything is "it depends", but still you may find it useful (or not, in which case please tell me where it sucks so i can improve/correct ;)

Comments

[tom]

Dave -
This is good stuff, even by your own high standards...thanks for making this public.

Tom

[Andrew laffoon]

I agree with Tom. Thanks for making this public - it is super helpful to have a central resource like this to lay out the areas of focus for a growing company.

Thanks!

Andrew

[Steve Congrave]

The one column that appears to be missing on the list of Marketing Channels is "Effectiveness Over Time" which operates in reverse of those listed - Viral/Email/Blog might be easy to implement and cost nothing but they take a long time to become effective tools, whereas a 2 minute segment on "Oprah" will net you huge traffic.

Thus time to market must come into play surely when you define your marketing strategy - if your burn rate allows you the luxury of 12 months to achieve milestones in growth then the top half of the chart has effect - if not then you have to consider/fund the lower half of the list.