Startup Metrics for Pirates (Redux) @ Ignite Seattle
Last night at Ignite Seattle i gave a more compressed version of my Pirate Metrics talk... i just revised my slides a bit, and this version is a little more together:
(say it with me now: AARRR!!!)
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All wrong... the bucket should have tipped slightly with money pouring out to convey revenue. An arrow saying "revenue" simply doesn't cut it.
Posted by: Robert Dewey | Thursday, August 09, 2007 at 05:48 PM
The general premise of "AARRR" also works for enterprise SaaS / software-as-a-service solutions.
The first step - acquisition - is the broken step when it comes to enterprise social applications. Each application requires a social rebuild... Visible Path, ConnectBeam, and the rest are nice... but they require significant time investments and active users in order to keep relationships up-to-date... oh, and most don't function as a platform (or "operating system" as Facebook puts it).
Facebook does the platform quite well and is very good at melting social life with work life - a good productivity booster.
Posted by: Robert Dewey | Friday, August 10, 2007 at 08:09 AM
Thanks for your comment on my blog. I've posted the link to the long version of the deck more prominently since I really want people to see this. I'm also insisting that my CEO (and office mate) watch it. :-)
Sorry I'll miss you at Gnomedex (since it appears soldout).
Cheers!
Posted by: Bruce P. Henry | Saturday, August 11, 2007 at 05:55 PM