My Photo

« Three Firsts for 500 Hats: Techmeme, Mom, & a Troll. Awesome. | Main | Pimp Your Ride... er, Facebook Email? »

Monday, July 23, 2007

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834517b5669e200e00998e5278833

Listed below are links to weblogs that reference User Engagement is a Depth, not a Breadth, metric (and # UV's / # Facebook App users are crappy UE metrics):

Comments

Balaji Sowmyanarayanan

Hey Dave,
I was able to appreciate your Gnomedex presentation better through this blog post. [ Thanks to Choppy ustream and other factors]

The techniques you listed can be put to use to empower the users too.
Attention being the emerging new currency, in the not-so-distant future, users will start demanding weekly/monthly 'Attention Account' statement from each of the services they are using. That way, they can direct their attention more effectively.
Empowering the users(through transparency) and let the wisdom of crowd dynamics takeover might be good direction to pursue.

Will refine my thoughts and post a followup if something interesting/concrete emerges.

Cheers.
-Balaji S.
Chennai.

Damon Billian

Hi Dave,

As always, interesting stuff. Some quick thoughts...

1. Time on site is probably a good indication of engagement (as you state). If anything, the Facebook apps should lead to increased engagement.

2. Product managers need to be aware of what customers are doing on the site. If you require email confirmation, how many actually confirm? How many folks actually click on a link for a specific product? How many click on an FAQ for a particular product?

3. Initial exposure: Awesome thoughts! What percentage of these initial exposures=an increase in adoption? I would also try to find out why people aren't adopting a product after this exposure.

Peter C

Great blog entry, Dave. I'd love for you to segue into that revenue per user, that is indicated at the bottom of the graph, for Facebook. I'm not talking about exact numbers but maybe some generalities around monetizing the user (can one ALWAYS monetize the user and is Facebook just not doing it right (or unleashing the tiger)?). Cheers.

Dawud Miracle

Interesting...I was just talking to a friend about this very thing yesterday. I'm sending him the link now. Thanks.

Jeremiah Owyang

Dave

I love your product marketing mind! What you've done above is a great example of a 'web marketing funnel'. Or, if you're a User Experience professional, you'd call this a use case, or user flow.

To me, user engagement can happen at any of those levels, and is a combination of interaction, interest, and attention.

The ending factorial results in what I call "Apparent Interest". Meaning, interest that we can measure.

Your graphs suggest that users need to click to be engaged. I don't think that's accurate, as users could be highly engaged by just reading.

I have a white paper coming out that I co-authored with Dow Jones on social media measurement, I'll point it your way when it goes live.

The comments to this entry are closed.