Half-Baked dot Com @ E-tech '07

muppet labs photo by muppet wiki

Tomorrow night (wed 3/28) at E-tech i'll be leading a session called Half-Baked dot Com, an "exercise in entrepreneurial improv theater" that i originally created at last year's foo camp.  Following the first iteration we did last summer, it's been run several times by a variety of folks (including me at Citizen Agency) at a few un-conference events.

for those who haven't seen it performed live, Half-Baked dot Com works like this:

• 25 players count off into 5 teams of 5
• audience selects 50 random words for the teams to use
• each team selects 2 words to use for a name (ex: blank-blank.com)
• each team then has 10 minutes to create a biz plan
• in addition to their name, the biz plan is comprised of:
  •     1) a tagline
  •     2) a logo
  •     3) the product or service (your solution)
  •     4) the business model (how do you make money)
  •     5) the marketing plan (how do you get customers)
• each team then has 2 minutes to pitch their plan
• each plan is judged by our esteemed panel of VCs

hope you can join us, and get ready for barely controlled fun & insanity :)

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UPDATE: the 5 half-baked teams who played chose the following names:

• AsymmetricLosr.com - american psycho 2.0
• SubliminalMonkey.com - you can't punch our monkey
• ChunkyCadaver.com - reinventing the afterlife
• CorpseTwitter.com - the longest tail (*** winner! ***)
• KamikazeCadaver.com - living death to the fullest

there was a notable focus on the deceased & disconnected for this session of half-baked...  either the Web 2.0 world is missing a big untapped market, or the Dead are making a comeback.

this round of half-baked was a close race between SubliminalMonkey.com (online subliminal advertising) and CorpseTwitter.com (SMS services for the departed), however the online presentation materials & logo for CorpseTwitter really stood out... particularly the reverse long-tail slide.  i'm waiting for a link from Kevin Marks for the slide deck, and will post as soon as i get it...

UPDATE2: winning presentation from CorpseTwitter.com here (7MB ppt)

UPDATE 3: extra credit for SubliminalMonkey.com, who now actually have their own site!  presentation on that link... check it out ;)

half-baked inspiration: beaker & dr. bunsen honeydew, from muppet labs

tags: half-baked half-baked.com beaker muppet labs etech etech07

Comments

[Eric Busboom]

The subliminalmonkey.org presentation is also online at: http://www.subliminalmonkey.org

[Joshua Schachter]

Ours is online! http://subliminalmonkey.org/

[Mick Liubinskas]

You presenting for this;

http://www.web2expo.com/cs/webex2007/view/e_sess/11838

;-)

The Stirr Sydney half bakeds have been great.

what about a variation? Half-mashed!

[Dave Sanford]

I know i'm late to the game with this comment, but Corpsetwitter was so great i had to leave some love. I may have to quite my day job and convince the corpsetwitter team to bring me on board. . .